50 mindsets that encourage success

1. Don’t believe in effortless success, but make your success seem effortless

2. Have a great personality by being socially oriented, adjusted and enjoyable to others.

3. Choose personalized rewards that have the power to attract you and others towards action.

4. Know what you want, and desire it until you become obsessed with the need to take all the steps to get where you want to go.

5. Precisely formulate your goal and memorize it until it stays in your unconsciousness.

6. Continuously and clearly imagine improved realities that people desire.

7. Don’t fritter or dissipate your energy and always think and act goal oriented.

8. Get done with planning and immediately start taking the steps you have planned to take.

9. Always have the will to think, think precisely and switch into different perspectives.

10. Stay ambitious and don't allow thoughts of indifference to enter your mind.

11. Nuke your fears and doubts and allow yourself to feel sure and confident about yourself.

12. Believe that you have unlimited endurance and quit after you win.

13. Don’t prefer pleasant actions and have the will to toil in order to get what you want.

14. Have complete control over your positive and negative emotions.

15. Never kiss up to others and never overbear yourself.

16. Avoid extremes of any sort and don’t be extremely cautious or extremely careless.

17. Self-control your thoughts (Don’t think impulsively)

18. Self-control your actions (Don’t [re]act impulsively)

19. Sharpen your intellect by gathering advanced and specialized knowledge and actually using it.

20. Control your human drives.

21. Don’t be superstitious or small-minded on the basis of ready-made expectations.

22. Have the ability to forget, rethink, refresh and relearn as often as you have to.

23. Avoid power and wealth that you did not earn yourself.

24. Avoid being intentionally dishonest.

25. Wash away your natural need for recognition and your vanity.

26. Build positive habits by sticking to goal-oriented behavior without backsliding.

27. Don’t guess or gamble if you have rational choices available.

28. Know what gets you moving and then motivate yourself inwardly and outwardly.

29. Sharpen your ability to judge clearly, neutrally and realistically.

30. Have the continuous will to create improvement.

31. Setup a financial safety “airbag” to ensure a safer impact if you crash.

32. Stay bound and determined to overleap the barriers that others don’t persistently try to overleap.

33. Allow your plan to change through improvement.

34. Think, feel and act excited and enthusiastic while doing what you planned to do.

35. Influence and prime yourself by selecting appropriate partners, social environments and role models.

36. Know your reasons for feeling and emitting self-confidence and know what others love about you.

37. Avoid excessive or wasteful behavior and always hold some value back: energy, money, time…

38. Choose the Job you love, in the industry that offers what people love to pay for.

39. Have the trust in yourself and the belief in your unlimited potential.

40. Have the ability to clearly and realistically see into the present and foresee into the future.

41. Relax and take a break before you get forced to stop by outer or inner factors.

42. Have the strong desire to do the best thing now.

43. Your health is the foundation of your thoughts and actions, so eat, think and live health-oriented.

44. Make regular use of positive self suggestion.

45. Have the courage to make all the mistakes that you make if you act often.

46. Life is short, so act faster than others believe they can.

47. Achieve inner balance and equalization by finding ways to conquer stress and relaxing.

48. Move complexity into the details and reduce the rest to beautiful simplicity.

49. Opportunities, chances and options appear whenever there is goal-oriented action involved.

50. Have the will to see yourself the way you are and have to become.

Hear what you want to hear on twitter

If you want to listen or join conversations related to your interests on twitter, you may be looking for a tool that could help you filter what you need to hear before you start listening.

This site enables you to monitor, find, subscribe and then capture and refine your search results with your rss reader.

If you haven't already tried using it, you may want to test monitoring interests, wishes or large amounts of problems that still haven't been solved yet.

After all, there is so much to learn from the things that still don't work.

Encourage certainty by providing a preview

If you would like to see your clients make specified decisions or take specified actions, consider providing your prospects with optional previews of what will come, or what will happen next.

There are moments when our clients want to know exactly how we are going to react and what our next moves are going to look like.

Anything less may lead to negative feelings which have an undesirable effect on the human intuition. In other words, our prospects aren't completely comfortable with the design of our process.

If we act, we want to know what to expect, and this is especially true when we get targeted with new solutions.

When we can’t be sure of our expectations, we may feel insecure, uncertain or disoriented.

However when something unexpected, needed and wanted, is perfectly integrated in our interaction sequence, we appreciate this very much, but as customers, we need and want as much foresight into any process as possible.

We know that all courses of events have the potential to affect our future negatively and positively.

So we feel the need to eliminate risks and keep our ability to prepare ourselves and plan for our future.

The lack of foresight is most certainly one reason for being uncomfortable with getting the next dental treatment.

Market your superficial weaknesses into assets

We continuously send signals to our audience. We do this either directly or indirectly as we are targeting the conscious and unconscious layers of the human mind.

Some superficial attributes (like having hairloss for example) are loaded and charged with meaning, memories and associations for the recipients.

So when we indirectly communicate our superficial attributes by acting as if they weren't there, we place these attributes indirectly into the unconscious layers of the mind our audience.

We influence people towards thinking that it was their idea to think about these often trivial superficial characteristics a few days later.

The conscious thoughts following this transaction will be affected again by associations and memories that our superficial attributes were charged with, in relation to the worldview and mindset of the particular person thinking.

This leads to the following: If you want to market a superficial weakness into a strength, the key is to encourage your audience to consciously (not unconsciously) perceive your superficial properties and reconnect them with beneficial and improved associations that you provide.

Recharge your potential weak spots with new tags and new meaning plus continuously recommunicate them in a direct way to stimulate conscious thinking in relation to customized associations.

Remember: when our weaknesses are superficial, they don't negatively influence the core values that we provide or the surrounding soft values that our value is embedded in. Superficial attributes aren't worthy of change because of that.

The problem is that plenty of people disadvantageously associate certain attributes, with stories that don’t necessarily contribute to the fortification of a coherent and good image.

The drawbacks that are connected to common memories, percipiences and associations of variable audiences, start becoming problematic after undesigned impressions that we subliminally leave in the minds of others, develop into unconsciously perceived and unshaped autonomic stories.

The same goes for marketing yourself to the press. When you supply your press-partners with something great to write about, it’s always safer and better than leaving the decision to others on what to think and write about you.

When you can't or don't want to change certain things, send the superficial attributes that people perceive anyway in a straightforward and direct way.

After all, this leaves you looking more appealing and self-assured to your audience.

The terms under which we choose to listen

For the time span of the following post, envision your message, as if it was a product…

We all know that we can never force others into listening to what we have to say.

So whenever you have something relevant to tell the world, the crucial goal for you to reach, would be helping your audience to choose to listen to you.

Here's why: When you want people to listen to you, you require them to act your way.

But we know that people only act after they have decided that they want to act.

So it always goes their way.

Are you talking to the right audience?

Your audience is always searching for answers and it decides, whether it wants to be your audience, or not.

Why did you choose that audience?

Why would that audience choose you?

The thing that separates your complete audience into groups is the following question that people ask themselves before deciding to listen: What do I need to know right now?

Right now, you wouldn’t want me to start talking to you about the water availability near you, would you?

When your message stays available, it will be a permanent option.

You might never know what people think before they do, but you can try...

If your message is brilliant, the chances are likely, that the same audience that obviously ignored you yesterday could care about your content today.

It all depends on the questions that are being asked by your current recipients.

Yesterday, your answers just didn’t match the questions that where being brought up.

So find out what the timeless questions are, and prepare your best answers.

Keep these available at all times and then let your audience find you, because they decide when they want to listen.

How does your audience like to get talked to?

It’s not just what you say, but also how.

Just as in learning and teaching, everyone has their own unique way of talking and listening to people.

Knowing the listening preference of an audience is a key aspect in reaching an audience.

Some people learn better by reading and some learn better by teaching, that’s why we have to adapt to these preferences.

Finding the proper tune and the proper messaging-format for each group is powerful because most people can’t agree with you, unless they understand your message without having to translate anything into their own understandable format.

Just remember: your audience will show you what the right format is, by either dropping you, or picking you up.

What place would your audience like to listen in?

The place is crucial.

Where does your audience prefer to receive new information?

If the place you chose is loaded with negative associations or subtle reminders of negative experiences, it’s probably not the right place to deliver your message.

Find the place that your audience chose, and eliminate the negative associations by improving everything until it’s completely different in a better way.

How will your audience benefit from listening to you?

The answers to the following questions are usually in the back of our minds before we choose to put some time and energy aside to give someone else a prominent stage.

What perceivable incentives can you offer, that would help you motivate your audience towards listening?

What perceivable reward can you offer to people after they have finished listening?

There are times when people need the stuff they want and want the stuff they need.

That’s why triggering actions that satisfy needs of people, is such a powerful method in gaining attention.

If the benefit sets in right after your audience is done listening, you’re likely to get loyalty through positive behavioural addiction.

Why courage is the key to big things

If you want any of the following, you will need courage:

- Money
- Power
- Love
- Attention
- Sex
- Personal Growth
- Followers
- Adventures
- ... anything scarce or valuable to most people

Here's why: Think about it, the size of the impact that your actions already made, was always closely related to the courage that it required for you to act that way.

Winners make mistakes and risk being completely wrong sometimes. But they see their mistakes from a different perspective. This gives them courage.

Mistakes are seen as steps to a goal, and mistakes help eliminate the wrong methods.

You need courage to see yourself the exact way you are now, but your reward will be the ability, to see yourself the way you will need to become.

Risk is the barrier that keeps the critical mass from doing risky things that offer a great reward.

What an opportunity for the people who have courage.

The 3 ways to outrun your competitors

If you want to outrun your competitors, you are probably searching for ways to get yourself or your company in the lead.

You can be better than others in 3 ways:

- Your value is better
- Your value is faster
- Your value is cheaper

Let me give you some examples related to blogging:

Being faster as a blogger, could mean delivering your content at a higher rate.
When your competitors are posting 2 posts a day, try to post 3.
Being faster can also mean replying faster to incoming emails or comments.
You can interact, react and act faster then others.

Cheaper means delivering more personalized value for less value.
Value can be energy, time or money … anything of value to others.
It means giving more for less, or something for nothing.

You can be a better blogger than others, by offering content that exactly matches the needs of a small slice of all your potential readers.
Try personalizing your content even more.
When you have something for everybody, you have the best for nobody.

What you should know...

A month ago I started sending out my thoughts – now things are becoming better and better, and there are important people that I want to say thanks to...

…thank you – I really appreciate your commitment, and I greatly value the time that you invest into my stuff. I'll never take your attention for granted.

Special thanks also to the readers that subscribed to my posts via RSS.

Truly amazing how early adopters can grab and hold on to new things when they emerge, even when there’s barely anyone else around doing the same thing.

You’re the driving force behind all of this.

Thanks again.

Preparing our clients to newness

We experience the gaps in our current reality through emotions and thoughts.

Our decisions are based on:

- Intuition**
- Analysis**
- Experience*

The optional choices that we provide ourselves with, are often the ones that have already worked for us.

When we’re supplied with the next innovative filling to our gap, we can’t base our decision on experience.

When we do base our decision on experience we don’t consider buying the new thing.

*Experience is the opposite of uncertainty.

Innovation is newness and newness is equal to uncertainty (unknown newness).

Uncertainty is a thing that most people want to get rid of.

When we aim at delivering newness, we need to supply our audience with opinion forming information in a memorable and subtle style.

**We should provide answers, that encourage positive intuition and coherent analysis to take place in the minds of our clients, in reference to the new solution.

By doing this, we provide options for more promising directions of thought.

Square and sinus

Everything natural in our environment is subject to permanent change, and is continuously adapting itself to the constant alteration happening around it.

In nature, change happens smoothly, with no bumps in the lifecycle of the element.

The evolution of nature is analog (wheel).

But our products of yesterday are static and constricted.

Without the brand coming into action to push things further, the product stays the same.

The marketed evolution of our products is digital (steps).

In our world of solutions to unsolved problems, the change takes place in sequences of timed thrusts of improvements.

Sinus companies already have the solutions of 2010. They’re already there and translated them into the products of today. These companies put their brands or products on terrains of new and growing markets of tomorrow (sinus curve).

Square companies synthetically reinvent the evolution timeline of their products, to make them more profitable in terms of revenue (square curve).

An example of square, is launching a regressed version of a new search engine for searches within audio, and adding sets of improvements by dripping them into the product by and by, marketing each drip like the next product.

If life was a product

Life is the framework for everything that we experience as our reality.

Life is incomparable and indispensable.

We can’t press pause. We have to consume our life in one flow.

And unconsciously, we want to hold on to what we can’t keep.

We long for the blankness, because we may interpret our own aspirations into the blank.

The things that we can’t possess, we often desire.

Extremely unique things are limited to a single unit only…

… And there will never be a copy of a first experience.

The times, in which we conceive, that we’ve exhausted a single unit, are the moments in which we regret that it’s already over.

These moments declare a unique experience.

Time is life and time is limited.

When we attach product attributes to the flow of time, we encourage a one-of-a-kind intended past experience to take place.

We create a memory.

Learning from the wind

Thinking in terms of principles, the wind would be a powerful marketer.

The movements (actions) of the wind are:

- Invisible
- Random-like
- Non-linear

The timeframes of persistent, simultaneous and streaming motion, heading in multiple directions, make overtaking or imitating the wind a hard task.

The directions of the wind are based on series of gaps. By this, I mean the winds foresight of the coming gaps behind the initial gap.

The wind streams into empty spaces that lack a physical definition (market gaps).

We live through the visible effects that the wind leaves behind, but we can’t tune into the mindset of the wind.

The actions of the wind are often secluded, broadcasting the illusion of non-existence.

And sometimes, when the wind seems to have vanished, we’re inside the eye of a hurricane.

The format cried wolf!

Advertising formats are bodies.

And in some respects, our ads are even similar to us.

Formats are like employees, working for different brands.

The image used on the surface, just changes the body language and the clothing of the format.

It can't change our experience with the format, nor the behaviour that the format confronted us with in our past.

When a format gets on our nerves, in our way, disturbs or lies to us – the whole character of the format changes in our perception.

The impact of bad behaviour, affects the brand using the format, plus the format in itself.

To draw comparisons, and for future orientation, our mind unconsciously tags the format with negative keywords.

What we see is the surface.

We base our evaluation of the inner attributes on the tags related to the outer attributes.

When the outer attributes are connected to negative tags in our minds, they rub off onto what the format wants to tell us.

The ideal advertising format has to be trustworthy.

Before we start to listen, we’re critical about the validity.

We’re sure not to trust too much, so why should we act?

Do you read and reply to spam?

Motivational catalysts

Motivation is willingness to act.

And without a necessity – there is no action.

So to generate action – we have to generate the necessity first.

Our will to act, is dependent on our mental focus.

And our mental focus is a part of our perception.

The perception of everything we perceive is steered by our interests.

And we’re mostly interested in the things we want.

Our will to act, is linked to the pushing and pulling forces that lead to action.

Examples for pushing forces:

- Don’t wants
- Fears
- Possible losses
- Risks
- Diseconomies

Examples for pulling forces:

- wants
- needs
- dreams
- aspirations

Before we act, we’re right in between these two forces.

If we don’t act, we risk falling onto the terrain of the forces behind us.

And when we ignore what’s in front, we suddenly lack the motives.

Motivation takes it's beginning in our thoughts.

And certain thoughts attract more thoughts of the same genre.

Control of thoughts leads to Control of self.

And control of self leads to control of the outer circumstances.

An attribute of the premium product

Packaging is a product attribute of many, blending into the whole composition of needed value.

When brought to perfection, the clothing of the product becomes a powerful asset, taking attraction, perceived potential and value to the possible climax.

Professionals see packaging as part of the product – not something extra.

Today, product alternatives and options are at an all time peak.

Envision premium waters - the packaging played a key role in taking certain waters from replaceable to premium.

It was the packaging that made the outer surfaces of unused products, more desirable to specific customers than the replaceable content in some cases.

The more movements you put into the production process of the core product – the more it’ll cost your clients.

But running a bulk product - composed of one component – like water – leaves enough spare movements in the manufacturing process for the creation of a desirable skin.

We can also perceive this focus, as being equal to launching point-of-sale ads - with takeaway functions, and the purpose, to display and demonstrate bought content being used by identifiable people (proving the product to be useful).

Changing the rules

Following rules, means adapting the methods of others.

In business – this equals becoming a follower – leaving further actions faceless or equal.

By applying methods, generated by our own principles – we translate our undone vision into reality with undone and customized new methods.

This means controlling the actions, leading to events that need to happen in the future to assure success.

A better future can never be a traceable copy of the past.

To control, leaders follow their own rules and perspectives – not the possible viewpoints of others.

Leaders change the standardized framework to the game that they feature.

They switch characters and change tempos to confuse and force alignment.

Leaders see the rules that they've been supplied with, as flexible borders, canalising them to desired destinations.

Eventually, this leads to a complete rearrangement of the present game – leaving large fragments of the setup, affected by the actions of autonomic leaders.

Usage handwriting

Periodically, we see new options for web usage emerging.

And every new service, is a new chance to underline uniqueness and originality through the way we use the things that come out.

Developing a personal usage handwriting means individualizing and reinventing the way you believe a certain service should be used.

Continuously, everything new is unknown, and demands for definitions, but by adopting these definitions as final definitions, we follow the mass unconsciously in terms of perspectives and thoughts...

...these thoughts and perspectives, lead us into similar actions, and similar actions lead us into sameness - meaning irrelevant invisibility until our thoughts alter and become unique again.

It depends on what we see in the new functional casings.

Buying partners

When we sell, we’re usually on the other side.

Our clients perceive us this way.

Like two teams playing against each other - client vs. seller.

To sell - we need shares of thought...

... and trust, is the foundation for acquiring shares of thought.

Psychologically, we need to become buying partners with our clients.

To sell, we need to think and act like partners.

Positive statements and arguments, make us opposite players again.

Selling equals playing for the same team.

We show our clients the shadows of our products, as well as the bright parts.

Completely unaltered.

If it’s not the right product for that certain client, than we're direct about it.

Always: the right product, to the right client.

Invisible transactions

Our doubts and objections are often based on unanswered questions in our minds...

...and unanswered questions are good reasons for not buying.

As possible clients, we don't have the will and time to ask 100 questions.

We want to ask ourselves – and get fast answers from outward without any vocal effort.

Smart marketers supply us with all the answers we individually need, without overloading us with information we don’t need.

Examples:

Scenario 1: I see a store, it's dark and I can’t tell what's inside. What does it sell? I’m not going in – I don’t have time.

Scenario 2: I’m on the phone in a bakery. What does this croissant cost? There’s no price tag –- it's not that important.

Scenario 3: I see an ad saying: “3.99*…” – There's small lettering at the bottom. The offer seems cloudy… I’ll ignore this.

As marketers – we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.

Time is potential money, and when we react before others act, we save a pace.

We respect the potential money of others because we adapt to a situation without letting the situation happen physically.

We lengthen the life of our customers by doing this - We save lifetime.

About patient undivided individual attention

Your will to listen, is the subtle testimony that you leave in the subconscious layers of her mind.

You don’t have to say much – you just have to ask questions that she’d love to answer.

You’re not a listening rock – you’re a listening lake: your whole body is responding, by syncing your nonverbal reactions, to the statements of your counterpart.

You’re saying everything, without saying things vocally.

She can feel that you love to listen - that’s why you'd always get your point across when your time has come.

You’d never give unwanted advice/indirect criticism or direct criticism.

Instead: would you leave ideas in the mind of your counterpart by phrasing them as indirect questions?

Incomparable – you don't seem interested in yourself, your ideas and your interests.

Are you interested in people?

Expanding the results

I believe thankfulness is a key-quality for growth and success.

Too much is thought of as given, whereas receiving - is always linked to the decision of someone else.

We win through and with others.

Winning in a modern world means broadening and expanding the results, so others can benefit from their contribution to the process, that lead us to our goals.

It’s about sharing the prize.

Fresh and forthcoming thankfulness comes in different shapes and frames.

It’s not just the handwritten thanks-note, the phone call, the statement… it’s the way you make people notice that it’s also their achievement.

It's the stage you create to give thankful thoughts a clear mental picture in the mind of others.

Remember: high trees have deep roots that need to grow facedown...

...so grow facedown after growing face up.

Give away the award and the attention to the people that helped.

It’s the best thing you could do.

The way you where before you became successful, is the best way to become successful.

Just start to win

We often get caught up in the planning process.

We think of the tools, the requirements, the qualifications, the tenth step, what people will think… etc.

We often try to aim at the 100 - while taking the first 20-30 steps. I believe this leads us to fear of criticism and procrastination. It makes us wait till everything is perfect... even though anything is improvable.

Start taking the steps - even if they are wrong.

When you see, that your thoughts are becoming a reality, it makes you feel energized and motivated – it’s exactly what you need to keep going in the beginning (before the action becomes habit).

Remember: when you start – it’s halfway done.

Gifts

As customers, we love to get caught off guard by sudden and personalized gifts.

Surprising gifts are strong and bright symbols, and they are a great tool to build trust and fascination.

They stand for some of the most important things we want and need in life:

- Friendship
- Love
- Attention
- Interest
- Something for nothing
- Possessions

As marketers we use gifts to:

- Build habits
- Generate trust
- Put the counterpart into action
- Indirectly demonstrate another asset
- Engage people
- Viralize the experience through mouth-to-mouth
- Puzzle and leave people guessing, thinking and remembering
- Construct a standard
- Influence

Gifts generate an emotional memory of whatever you’re putting the subtle spotlight on.

Gifts generate the strong need to give something back to the source. Whereas the value or size of the thing we give in return is irrelevant.

Gifts should always fit into context and never leave your counterpart guessing for criptical reasons to your actions.

Base your gifts on friendship, honesty and the will to plant an improvement into someone’s vista.

The timing should be either ripples of staccato freebies - or waves of larger impact.

Smile

When it comes to interaction, the subtle layers of our communication make the impact.

It doesn’t matter if you’re interacting face-to-face or if you’re calling someone by phone.

Customize the subtle information you send out, to have the desired impact.

Here’s some examples for you:

1. Gestures
2. Your looks (your eyes)
3. Your posture
4. Vocal melody (Voice)
5. Accentuation (Voice)
6. Nonverbal communications (Smiling, breathing, facial expression, etc.)
7. Dress style (Adapted, matched to your counterpart, common, uncommon, underlining something, etc.)
8. Colors
9. Background sounds (Music containing certain contents, relaxing spheres, etc.)
10. Surroundings (visual surroundings, emotional surroundings, associative environments, etc.)

Remember: Target-oriented communication is always subtle and indirect.

Selling a service

When you’re selling services, you’re selling a desired future state.

You’re offering something that people can’t touch or see.

You’re offering a story… a potential reality.

To succeed - you need to bring your potential reality to life...

...Make it feel like a real, touchable - and bright example of your benefits.

Put your services into a physical and exemplified form in your presentation.

Sharpen your presentation with:

1. Symbols, sketches & drafts
2. Photos, graphics, 3d-models & physical-prototypes
3. Interactive videos, slideshows & powerpoint presentations

Simplify the process behind the buy.

Show your client exactly what definite results you're going to deliver (step-by-step).

Make a promise – generate trust - and keep the promise.

Injecting feelings into brand relationships

Most brands I know, feel cold and neutral.

The whole process of buying or getting the service feels planned, automated and scripted.

Nothing is personal about the whole condition of being a customer (in most cases).

First, it all starts with flowers of speech, and then develops into mechanical, specified processes (it often becomes worse after the buy).

Both sequences are unauthentic and transparent states – which customers see through quickly and acknowledge that the brand doesn’t care about the perspective of the client.

Small flourishing stores around the corner, with one employee and 45 customers give great examples on how personal, varied and honest things can get. Think of the possibilities and the opportunities…

As a customer. I want surprising actions – with real feelings behind them – actions that make me feel like I’m experiencing something unique that only a unique client like me is going to live through with this provider.

As a customer, I want to be treated like a special somebody.

I don’t want to receive automated templates of confirmation E-mails or talk to 10 different unconcerned people when I interact with a company.

I don’t want to pay the service hotline extra money for asking questions about my broken DSL - and I definitely don’t want to receive any letters implicating that I should show up in the branch office of my bank to receive a ready-scripted salestalk from somebody that doesn’t have the “I-care” expression on their face.

The time I give to the brand – I want it to be worth something – for me.

I want to remember myself uniquely interacting with that certain brand in 15 years.

Plus I want to have a personal history with that certain brand.

How can you fill the brand-experience with feelings, personalized interaction and surprising bafflement through free and extra need satisfaction?

There are plenty of ways.

Hitting the behavioral gaps

We all know that people are the foundation for a long-term success in business.

But some of us are completely stuck to standard models of behavior, related to our own standardized behavioral methods in business.

For example: forgetting to answer that email within 3 days makes the other person feel ignored and completely irrelevant. I know this isn’t on purpose – but that’s what people think when you keep them on hold. They think you consciously forgot about them – plus they think you aren’t organized.

Behavioral gaps are positive behavioral patterns - that the critical mass often lacks. Hit these gaps to positively stick-out.

Here’s how you can hit certain behavioral gaps in business:

1. Letting others win (without anticipating anything in return).

2. Laying the focus on others.

3. Actively listening to others.

4. Transfering new opportunities or potential customers to others.

5. Giving away potential power to others.

I believe a key-factor in coming forward is not prioritizing the value of people through irregular action. Treating everyone with the same tenor is a good way to win.

When you flawlessly execute the stuff – your competitors don’t even have on their agenda – you’ll come up fast. Trust me on this.

The perception of information

The search for an answer leads people to asking the right question.

The answer could be your ad.

But when your ads look like ads, they look like spam...

So whenever you want to reach certain people with a message, your message should be:

1. personalized
2. relevant
3. perfectly timed
4. embedded in something needed (like information)
5. appealing
6. helpful
7. free
8. easy to share
9. brisk
10. engaging

Our audience became immune against stereotypical trash - so we adapt to the change by reacting different than we used to..

This brought us brand new opportunities.

As consumers, most of us have a filter in our perception of the outside world.
The filter helps us deal with all the unimportant information we're getting confronted with daily.

Everything we associate with the characteristics of an ad...gets blocked by our filter. Just like a firewall.

So as good marketers, we know how to avoid the "ports" that are blocked, and use the ports that are open, to tell our story.

Good examples for open ports are: the sense of smelling and feeling.

Hearing and seeing are almost completely shut - so start opening the filter over the nose or the hands of your audience. After that you can continue by using the other ports.

To reach open ports, your message needs to get noticed...it needs to pop-out.

To pop-out, the body of the message should look like a unique, scarce, unknown object. No, not a poster or a t-shirt. Something you might need to identify to make sure you're not overlooking something of relevant value.

Remember: the interaction timeline has to expand – so when you help your audience learn your message by teaching in an appealing, interesting, visual style - your message is more likely to spread.

If you help prospects learn your story - they can easily share with others.

Splitting the value

We love to get more of something for less of something – it’s simple.

For example: A large event has to happen - and you're in control.

$500 equals 1 DJ for 1 Night

- or –

$500 equals 10 DJ’s, for 50$ per 1 hour each.

That way you can put 10 DJ’s on your ads…

…plus you get the viral message out over 10 DJ’s that naturally promote their next gigs.

Just an example – demonstrating how you can give your value more mass.

You can do this with anything you can split.

Split the value and market each peace as a separate benefit.

When we buy – we always compare – so put more weight on the side you're selling.

The extra rest, almost feels like something for nothing.

Improving the difference

I strongly believe that improvement is the best form of change…

And there’s a point where Improvement begins to take shape –- it’s asking the right questions.


Examples:

1. What’s the problem with this old solution?

2. What standardized aspect of the thing is actually a disadvantage?

3. What disadvantage can I transform into an asset? And so on…


Remember: When we ask the right questions, we can surely get clear solutions to our problems.

Think of the assets of the “thing” you want to improve.

What are the weaknesses of the assets? (Nothing is perfect.)

Make a big list of all the possible improvements.

The more you'll practically improve – the more you’ll pop-out in the crowd of “just-different” and new stuff.

Improvement is the measure for better – not just different.

And the opposite of something is not the improvement of all the improvable aspects. So don’t just be the opposite.

Make it different in many improved ways.

It'll be great.

About motivation

We’re all powered by our motives.

When we do stuff – we do it because we want to do it.

But why do we want to do it?

We do it because we loose something if we don’t do anything…

Or gain something if we do it.

So when we connect a task to a gain – we’re more likely to do it, right?

Based on needs and wants -- here are some motives for taking action:

1. Money
2. Health
3. Fame
4. Attention
5. Sex
6. Power

We either gain or loose one of those... That’s why we move.

To become faster

1. Simplify and condense everything to become faster. Only keep what you always use – put the rest into the archive.

2. Sync your work schedule to the climax of your physiological output curve. The most usual climax periods are 8-12am & 6-10pm.

3. Organize yourself – set: deadlines, reminders, timers, agendas and prioritize.

4. Take action towards that definite goal. Little goals are the enabling factors leading you to your main goal. They enable your forthcoming.

5. Use the phone as often as possible. Email is ok – but the phone is faster and more personal. Try fax if you want your message to pop-out and get noticed.

6. Know when to pause. It’s good to pause (between climax points) when steps are taken. This will give you more inner strength to continue. Remember: the ocean backs up to build the tsunami.

7. Bundle your force onto one thing. Connect your efforts towards your main goal. Don’t try to be the best in everything.

Motion equals energy and energy equals motion.

Streaming a "no" away

A “no” is just a temporary obstacle on the road to success.

Accepting a “no” is acceptance of temporary failure.

Never accept temporary failure as permanent failure.

A "No" has a meaning (for most people).

But if you take the meaning OFF of the “No”, you’ll eventually get the “yes”.

It can take weeks or years… but it WILL happen.

It’s about persistence. Don’t be too forceful – just BE persistent.

Be patient. Patience is a form of endurance.

Endurance is the foundation of persistence.

It’s not about going fast – it’s about going slow without stopping.

If you go slow – the “no” will melt away like a rock in a stream of water.


X: “I really don’t think that this would be the right decision.”

Y: “Alright, but I’d like you to keep thinking about it anyway - Ok?”

X: “OK - but my decision is probably not going to change."


Keep streaming... you'll get there.

How to reanimate the music business

Producing music is cheaper than ever and yet, as customers, we still don’t get personalized track listings. Would you like to get individual entertainment bundles from every artist. I would.

As marketers, we could bypass major parts of the CD promotion and distribution budget into the live-entertainment and live-advertising budget.

The CD should transform itself into a live-entertainment medium with a built-in store in the coming years.

As customers, we still pay for and enjoy experiencing shows and concerts. A live show happens more often than a CD release and the industry could get more out of this.

Got 6 answers?

- What could a show look like in 50 years?

- What practical steps do we need to take, to make a show like that happen next year?

- How can we maximize the show frequency?

- How can we broadcast every show live from every artist? Manage subscribers? Charge?

- How can we make the show bigger, better and cheaper for everyone?

- How can we stay directly connected to our customers so we can offer personalized mp3 or mp4 sets of entertainment?

Go ahead, feel free, leave comments and share your thoughts...

CD’s aren’t completely dead, but it’s time to remaster that old classic.

How do you like it?

If you want to show your customers that you care about yourself more than you care about them, you should use the words “I” and “We” more often. Use them in every sentence.

I once read an ad saying: “We need help because we…” –- and the page flipped.

People love to hear the words “you” and “your” all the time.

Do you think you like it? How does it have to be to fit your needs?

What was it you wanted to sell me?

How to satisfy clients with refreshed value

We all get used to the stuff we once bought.

But as value fades, you can put new layers of unexpected (personalized) value on top of the old value.

Refreshing the perception of the product you once sold, and keeping your client excited about having bought, is the goal when it comes down to reloading an old product or reactivating a good customer.

A new value layer gives your brand more personality and makes your client feel important, remembered and cared about again.

New layers put your company back in the game, driving new clients back to your company over mouth-to-mouth and other channels.

Brian bought a car, and after a few years, he received a personal looking box with a handwritten letter, stating that he could receive a free new paintjob or better seats as a gift if he wanted to!

If I was Brian, I’d feel as if I just bought something from that company.

I’d tell my friends about it.

I’d be enthusiastic about it.

How would you feel?

Plan like driving backwards using the rear mirror

This is a very light and easy way to change your perspective of thinking without being bound to linear timeframes. Short: it's an easy and great way to do the planning.

One. Envision what you or your company is supposed to look like in the year 2015. (Don’t think practical at this point.)

Two. Look back and feel like it’s the year 2015. What do you see? What do you sell? How do you work? How do you feel? What do you think? Why did things change? What markets are you in? What do you expect of others at this point? What does your industry look like? What happened to the economy? (This is the pool-of-enabling-factors*)

Three. Take your vision and compare it to the practical possibilities. How did you practically take action in the year 2008, 2009 … 2014, 2015?

Four. This is now a project with a long lifecycle. It’s not a dream anymore.

Five. Start working your plan the other way around again. Import it to the real world. Keep putting more details into your plan. As you walk along – more details (*) will come.

This is a great way to move forward faster…you should try this.

Finding potential power in powerful thoughts

5 thinking moves that I love - because they powerfully work:

1.) Completely relaxing the mind and body while thinking about the unknown factors.

2.) Keeping busy without putting any stressful weight on top… staying in motion.

3.) Taking notes… keywords… photos… saving stuff - collecting the new known factors.

4.) Not thinking about practical action while dreaming. Just listening to the inner voice.

5.) Telling a potential partner that this is ready to get done. Now! Developing and answering important questions together…Envisioning the goal - using powerful words and examples.



Filling the gap? Translating it into a reality? Want to share? I’d love to hear.

Inventing products for hidden needs

I recently understood that a lot of people create cool stuff. But than it passed through my mind that our customers don’t care about how different or new stuff is. They just say:
“What is it?”

The needs, wants and dreams of people. That’s what counts before we dive into the invention process.

The mass of all good inventors are aiming at the known needs. But what about the unknown needs? Awesome inventors love to think about those even more.

Think about stuff you want, but aren’t completely aware of... (like waiting in line at the grocery store for example – you’d love to save time but have to follow the selling process of the store).

What can you create for other like-minded people that have the same niche-thought?

If you know the hidden need, you know the new needed product.

Positive behavioral addiction is customer loyalty 2.0

The positive opposite of a bad addiction is a good habit which leads to improvement.

Is staying actively connected to your product or service leading your customers to a huge improvement?

Think about electric light. Needing it was the basic need in the beginning. Later using it became basic. It’s not harmful, and we all use it so much that we're not even really aware of the usage anymore. No contracts – just habitual usage which developed out of habitual needs.

Of course you can go the opposite way and put addicting games on your social network to make it magnetic. Or you could invent the new electric light bulb.

You'll do the right thing.